How to Get Traffic for Your Website for Free is to use Search Engine Optimisation
What is Search Engine Optimisation?
In lay terms, imagine your website is a physical shop, what is referred to in the above definion as ‘natural’ or ‘organic’ traffic are the people in a traditional, physical shop would walk by your business. Making the physical location important for businesses with a shop fron (and it still is important and relevant). Therefore, I see seach engine traffic as the online traffic that has found your business by instead of walking past the physical shop, they have found you by finding your business when seaching for the solution to a problem on a search engine such as Googe, Yahoo or Bing.
How do you receive Search Engine Traffic for Free?
Yes you can receive Traffic by paying for it from a variety of sources such as:
- Search Engine Paid Advertising: Google Adsense
- Social Media: Facebook Ads, Instagram Ads
- Professional Networks: LinkedIn Ads
- Subscriptions to an ad service: Media Vine
However, these methods require a level of expertise to achieve success. Therefore, you can literally be throwing your money away if you don’t know what you’re doing.
Then there is the option of Free traffic, so unpaid traffic as we have defined above. Please note, this method requires an investment of time and consistent effort to achieve results. However, these results can be beyond your expectations given enough time and appropriate effort and strategies. This is the main focus of this post.
Please note, the following method has been taught to me by one of the top trainers in the online global community of bloggers (WA) I am a member of. Go here to read my review on this community if it’s of interest. The training is from Jay Neill of MagiStudios. Here in this post, I describe in my own words and from my own experiences of using his method from his training 21 Minute Ranking Method in 7 Steps
I am testing myself and seeing if I remember all of Jay’s 7 steps from memory. However, in all these steps there is an overarching focus of it all needs to be RELEVANT to your audience and the point of your post and your website for that matter. Apologies if I look like I’m shouting at you the word relevant but it is an essential point. Plus there are 2 important points A and B I have added before the explanation of the Search Engine Ranking strategy which is how you will achieve receiving free traffic to your website. In fact, there are 10 steps to writing a blog post which is covered in detail here.
A. Decide on the topic of your post
Ensure that the topic of your post is relevant to your niche audience. For example, if your audience was those seeking to Make Money Online (MMO) because they want to work from home as parents then writing a post about how to survive office politics is not as relevant to this work from home audience.
B. Research your relevant keyword on the topic of your post
Make sure you are choosing low traffic keywords. The rationale behind this is you have more chance of people visiting your site if you’re on Page 1 of the search engines than if you’re on Page 10 for a high competition keyword. Although there may be fewer people looking on Page 1, you have greater chances of getting on page 1 using a low traffic keyword and therefore a greater chance of people visiting your site than if you’re on Page 10. I think I have just explained the same thing twice here but that is how important this point is.
Therefore, as what is taught at WA look for:
- Average Number of Monthly Searches (Avg) at least 100
- QSR less than 100 ( say less than 300 but I now look for less than QSR less than 100 that has lead to better results) and
- KQI = Great
The above measures are from the Keyword Research Tool I use called Jaaxy. I became aware of it because it is included for free with my WA membership but I have since upgraded from this Lite level to Pro. But for what I explain here the Free Starter or Lite level of Memberships are suitable. To understand in more detail how you research low traffic keywords using a tool like Jaaxy go to my blog post: How to Find Keywords for Website Ranking
For example, the keyword for this post is ‘How to Get Traffic for Your Website for Free’ its:
- Avg is 144 so over 100 = tick
- QSR is 61 so under 100 = tick and
- KQI = Great = tick
So tick, tick, tick
Now that you have your topic and keyword after you have written the content of your post, go through these 7 steps:
1. Use your keyword in the Meta Title:
The Meta Title is the version of the title of your blog post that is up to 60 characters long. Therefore the title of the blog can be longer but the Meta Title (what you define in your SEO plugin of your blog) can be at most 60 characters.
2. Use your keyword in the Meta Description
- Meta Description – up to 160 characters
- URL of your blog post and
- in the first paragraph of text, however, this third element is less crucial.
The Meta Title and Meta Description is what shows up in the Search Engines describing your post. Therefore make it relevant to your post so you have happy readers that receive what they expect.
For example, the title of this blog post is ‘How to Get Traffic for Your Website for Free’ and it is also the URL of this post. I will use a Meta Description that says something along the lines of ‘Learn how to get traffic for your website for free. Yes, this is really possible. Find out more on my blog:’
3. Use the Keyword in your Content
I have used my keyword (in a way that makes sense) in the opening text of the post. Tick, tick, tick. This point I have heard is quite debatable at the moment. Some say it doesn’t matter and some say it only matters in the first paragraph. I think, if you can include it so it still makes sense at least once in the first paragraph then no harm done.
4. Add ALT Tags to your Images
What the ALT (alternative) tag does, is it brings up a description of the image for the search engine crawlers to understand your image and how it relates to your post. These tags also increase accessibility. For those that are visually impaired and use screen readers, the screen readers will make sense of the images.
5. Link to internal links
Link to relevant links from your new post to other posts and pages in your own blog (website). For example, I link to other posts that expand upon elements discussed in this post (keyword research).
6. Link to external links
Link to at least one relevant link from your new post to an authority site. For example, an authority site is YouTube, Wikipedia, Mass Media outlets such as Newspapers. Not all SEO experts agree with this and the next point (number 4.) as they are concerned the reader may get distracted and leave your site. If you have any links opening up to a new tab then your reader won’t lose your post. I try to link to my own content on other sites such as YouTube where I have a channel with my own content there.
7. Embed a video
This is an optional extra according to Jay. I try to embed my own videos from my own YouTube channel here as much as possible. So your readers see you as the expert (that you are) and remain focused on what you are sharing or teaching them. I will create a video demonstrating these steps when I next create a post but for now, watch Jay’s webinar teaching his content:
OK, I’ve just completed this from memory and I only have 5, not 7 steps – Yikes! So am going back to see what i missed. Maybe I’ve included a couple steps into 1?!
OK, what I forgot was to add:
- a Meta Description as well as a Meta title and
- ALT tags to the Images you use in the post (I always use images so am already taking this for granted) and
- Get comments on your post – oops but that’s also a bonus step
I have added all the above now (which you would already know) so this may seem pointless but it has been a great exercise for me to ‘test’ how much knowledge I have actually retained. SEO is not my strongest area of blogging but as a result, I have focused on learning more and therefore I am now understanding it all much more – phew at last! So once I have achieved the income I want from this blog, this aspect of the business (SEO) may be the first I outsource to a VA, I train on how to implement it! Now for a bonus step from Jay’s training:
Bonus Step: Comments
Ask your audience for comments aim for 5 to 10 per post. I’m currently averaging about 4 per post. You can do this by sending a message to your e-newsletter list giving them first access to your new content and therefore the opportunity to be the first to comment. If you don’t yet have an e-newsletter list then stimulate engagement and the conversation from social media. As far as the search engines are concerned comments are regular, new content, which is what they love. The most essential part about comments is to make sure you have a routine where you check for new comments regularly. For example, I always check the next day because during this self-inflicted 100 blog marathon I am publishing posts almost daily. Determine a schedule that suits you and how regularly you’re posting.
That’s it! This is, in essence, a summary of what I have been taught. The full training you can access here: 21 Minute Ranking Method in 7 Steps
4 More Bonus Steps: Plus Jay shares 5 bonus steps at the end of this training.
These steps are Off Page SEO of which one I have already shared here above. The 7 steps already explained are On Page SEO.
Over to you, comment below on your level of understanding of SEO: